Luxury Christmas Gift Experience

By | Gallery | No Comments


We are so proud to announce our new luxury gift experience!

Make a statement this Christmas with the truly unique experience of a bespoke, made to measure corset by one of the world’s leading corsetieres. This Christmas, she will open an exquisitely wrapped gift to reveal her special invitation to join us at our Notting Hill studio for a personal fitting of her chosen corset.


The Adam Bricusse Special Edition Corset



It could be not easier to create this special moment! No need to know her size, favourite colour or preferred style, simply purchase a gift experience from our website and we do the rest.


The Cara Corset




box-3All that’s left to do is place under the tree a luxury, hand crafted box containing her special invitation to an experience she will never forget and a garment that she will love forever.






Of course a bespoke corset is not just for Christmas.  It’s an investment in something precious that will shape the proud owners life for years to come and grace many a special day!  However, in the spirit of the festive season, this year we are presenting a wonderful gift option for the first time ever!



It’s an opportunity for the discerning gift giver to make a real statement and do something extraordinary for the woman in their life – something really different that makes this Christmas a special one.  Invest in a gift that will bring you both joy for many years to come…



The Georgia Corset


The Anna Corset


Visit the Boutique in our website to purchase now!


Shoop Hair Opening

By | Gallery | No Comments

by Alice Tegazi

3AUE1C3b_M x invito

There is nothing that makes us more proud than our team member and hairstylist Darrin George, opening his own salon! His creativity has enhanced the look of our photoshoots and fashion shows, through his interpretation of femininity.

The opening day was forecasted to be rainy but it did not stop locals, friends and environmental lovers from joining the party and toasting to Darrin George’s new adventure. The Deborah Brand team have marked this event as a radiant success because of the perfect mixture of bubbly, finger food and live music.


Darrin George, Notting Hill-based hair genius, has thought out of the box by opening an eclectic and non-conventional salon, framed with suffused lightning and object d’art. Stepping in the opening party, one of the Shoop stylist, were ready to welcome you with a glass of bubbly and a blank self adhesive label. “Darling, what is your name?”.


The three leather chairs, that identify the salon, have made way for acoustic guitars and amps: all is ready for a relaxing live music set.

The shop windows display colourful air-balloons and Kevin Murphy gift bags, a powerful message to underline the importance of the eco-friendly products used at Shoop. Darrin George is an environmental enthusiast and incorporates this into his salon by only using Kevin Murphy products. From the keratin treatments to the shampoo, all the products are PETA approved and renowned for their the eco-credentials of having a zero carbon footprint and no nasty chemicals. Darrin’s approach is clear: easy-going environment and eco-friendly philosophy.


Darrin’s hope for Shoop is “to keep on growing in awareness, to have a position as reference for those who want to revolutionise their hairdressing style in an authentic atmosphere. This place was designed on Notting Hill’s real nature, that have differenced it from all the other districts for decades and seems to be sadly gone. We would like to restore that lost surroundings for the locals and for all that remember the area in that way.” The authenticity of the shop completely rejects the gentrification and stays true to the iridescence of Notting Hill in the 80’s.

Talking about goals and future generations, Darrin George advices young people aspiring to enter the world of hairdressing to be creative, to research their own way to express themselves. “The young hairstylists should not simply be in vogue. They should be innovative as well as inspiring. They should finally be a model for the future generations”.

And when the party is over, it is just the beginning of the new Darrin George hairdressing life in Notting Hill.



How the Corset Became King

By | Gallery | No Comments

“Corsetry is no longer a 19th century fossil, its a 21st century phenomenon. Once seen as a sign of oppression, the corset is now synonymous with female empowerment. There is no greater power than allure of a woman owning her sexuality and the corset embodies all that strong and seductive in a woman.”

– Deborah Brand

In the last five years, corsets have burst back into popularity after going out of fashion in the 1960’s. Take a simple scroll through the internet and social media and you’ll be met with a wealth of corset bearing women resurrecting the artistry that is corsetry. 

One of the most iconic corsetières of this century is the legendary Mr Pearl. Mr Pearl has designed corsetry for Jean Paul Gaultier, Thierry Mugler,  John Galliano, and Alexander McQueen to name a few and has dressed artists such as Dita Von Teese, Kylie Minogue and Beyonce for the cover of I AM… Sacha Fierce. His corsets focus on female form, drama and glamour and has single handedly paved the way for future coretières.

Across the pond, The Blonds have captivated New York with their corsetry designs. Launched in 2007 by David and Phillipe Blond, their label is now highly esteemed for its gem-encrusted and meticulously embellished corsets, dresses and bodysuits and was quick to catch the attention of stars including Madonna, Ariana Grande, Katy Perry and Ke$ha. Their flamboyant creations are highly influenced by the energy of The Big Apple and, just like the city, their designs never sleep.

Just a few weeks ago, Rihanna wore a sexy leather corset for her show in Brooklyn and the world went wild for it. The internet labelled it “a feminist statement” and an “image of confidence.” To be worn by one of the most influential women in music and fashion, truly shows the corset is being crowned King. And it doesn’t stop there – corsets are being worn by a whole host of powerful women we love. Kendall Jenner and Gigi Hadid wore corsets for Paris Fashion Week, while Emma Watson and Emma Stone graced the Met Gala red carpet wearing them. Corsets are longer a forgotten family heirloom hidden away in your grandmothers’ wardrobe. No. Corsets are now timeless, elegant, edgy and young.

Deborah Brand Corset How the corset became king Rihanna-corset

Yes! Young women around the world are giving corsets a youthful makeover. The corset is no longer a tool for oppression but instead an instrument of female power. Gone are the unrealistic 16-inch waist measurements that led women to hurt themselves, because today’s corsets provide a the subtle but sexy hourglass figure to all body types.  corsets are conquering fashion, especially after their take over of the awards season and catwalks during the most recent fashion weeks. Top designers are once more recognising and reintroducing this garment as a piece of fashion. 

Waist trainers are the little sister of corsetry and have created frenzy in the last few years. Unlike corsets, waist trainers lack laces and are made of stretch materials to make the garments more agile for athletic use. Waist training was popularised by the Kardashian sisters because of their ability to create an hour glass figure by wearing it during fitness routines and daily life.

How the corset became King Deborah Brand Amber_Rose_Waist_training-2

It is encouraging to see the corset reintegrated and accepted into today’s trends not only by fashion icons, but also the general public.

In the last few months, Deborah Brand has been asked to dress celebrities such as Jourdan Dunn, Cara Delevingne and  Kim Kardashian West for an editorial and cover shoot for Australian Vogue. Our global society is growing to accept equality of the sexes whilst encouraging women to harness their power, and the Deborah Brand corsets symbolise the beauty and strength of the women of today.

Deborah Brand How the corset became king Kim-Kardashian-West-

Cara Delavigne for W Magazine June/July Issue

Cara Delevigne Corset Deborah Brand How the corset became king

Madonna wearing The Blonds

Deborah Brand How the Corset became King

Gigi Hadid wearing Rubin Singer

Deborah Brand How the corset beame king -gigi-hadid

Ariana Grande wows at the Teen Awards

Deborah Brand Corset How the corset became king ariana-grande

Kirsten Stewart for Vanity Fair Magazine wearing Jean Paul Gautier

Deborah Brand corsetry how the corset became king kirsten stewart

Jourdan Dunn at the Brit Awards after party

Jourdan Dunn How Corsetry became King Deborah Brand

As a garment with such a significant history, promising future and influential fan base, the corset is arguably one of the most relevant and important pieces of 21st century fashion.

The corset is King and here to stay!








The History of Corsetry

By | Blog | One Comment



The desire to reduce the waist and exaggerate the body’s natural curves first appeared in Minoan times, around 1700BC and then re-emerged during the Renaissance period in the 16th Century, continuing through to the Victorian Era. During the 16th century the Queen of France , Catherine de Medici, brought the corset over with her from Florence and introduced it to Parisian society, and it soon became a staple worn by the British aristocracy.

THE 1500S



It was the Victorian era that brought the hourglass figure into the forefront of fashion. Women went through extreme measures to achieve the ideal 16 inch waist. The 19th century was the most significant century for the corset to date; while the style of the corset used to change over the century, in the 1800s, it would evolve from decade to decade.

trapunto work stays graphic













The rejection of the corset came as an extension of the Suffragette movement in the early 20th Century. The Victorian corset was regarded by many as physically oppressive, some even associating it with women’s inferior status.

In 1917, shortly after the USA entered WWI, the War Industries Board asked women across the country to stop buying corsets in order to liberate metal for the war effort; as a result, this freed up 28,000 tons of metal – enough to build two battle ships. The invention of the brassiere in 1914 alongside the metal shortage, also encouraged women to move away from corsetry adopting a softer silhouette. The mass production of the first bra designs started in the early 20th century, making the garment widely available for women in the USA, England and western Europe. Following this, Coco Chanel’s impact on fashion in the 1920’s saw a more relaxed, masculine aesthetic come into popularity. The 1920s are renowned for its shapeless, androgynous fashion. It was the development of Lastex in the 1930s that finally pushed the corset out of fashion. The elastic nature of the fabric replaced heavy boning and lacing, and corsets soon started to change into brassieres and girdles.  There was a brief return to the corset in high fashion as women sought a more glamorous style after the austerity of WWII. In 1947, this ‘New Look’ was made popular by Christian Dior. The liberation of the 1960’s resulted in women abandoning girdles and garters on masse. Only women born in the 1900’s stayed loyal to corsetry, and as they died, the corset died with them.

For the next 30 years corsetry remained extinct, and the only evidence of its existence was in museums that specialised in historical clothing.

Madonna single-handedly brought the corset back into our consciousness when she wore a conically shaped corset, designed by Jean Paul Gaultier, for her Blond Ambition tour in 1990. Designers such as Vivienne Westwood and John Galliano also adopted this silhouette for a time and then corsetry disappeared for a further decade. The Burlesque scene alongside films like Moulin Rouge (2001), reintroduced the corset into society for it to be popularised by artists such as Pussy Cat Dolls and Dita Von Teese.

MADONNAToday the love and fascination of corsets continues to rise; the classic hourglass figure has become a popular body shape among women once again. Corsets have been recognised as a key trend for future seasons, with many high profile designers incorporating them into their designs. The corset has become an A-list fashion statement as numerous celebrities have begun to introduce corsets into their style. The 21st century corset is one of female power, sexuality and confidence.

Fashion Show

By | Blog | No Comments


Welcome to the launch of our new blog. We want to let you all into the worlds of Deborah Brand and corestry and have great content to share with you. First up, we’re taking you back to our best fashion show yet!

During London Fashion Week, LDF hosted the Deborah Brand fashion show at Mayfair’s No. 41 Club. The club came to life for a fashionable night of shows and champagne.

In the build up to  this show, we were inspired to accentuate the curves of the female form to highlight the classic hourglass figure.  This inspiration was translated into the collection through the contour and structure of each look. The aim of this latest show was to remind people the art of corsetry in the world of fashion by showcasing our creative expansion from purely bespoke corsets into corsetry-inspired garments. Corsets and waist training are becoming more relevant in pop culture, making this a prime time for such a creative venture.


The catwalk was an array of leather, lace and femininity. A host of beautiful models sported the capsule collection of skirts, gowns and corsets, the gem of the collection being a one-off bespoke corset made in collaboration with artist, Paul McGowan. McGowan often uses his art as a tool to provoke political change in support of vulnerable people. For this corset, McGowan designed a vibrant, psychedelic skull print, which was then hand-basted onto the most complex structure of a Deborah Brand corset to date – a truly electrifying piece.

Through the show, Deborah Brand conveyed the importance and relevance of corsetry in fashion and marked a thrilling future for the brand.

For a a backstage look at the show, watch the video below.


Fashion Show, LDF, N0 41  Mayfair. Photo by Adam Tiernan Thomas

Fashion Show, LDF, N0 41  Mayfair. Photo by Adam Tiernan Thomas


Fashion Show, LDF, N0 41 Mayfair. Photo by Adam Tiernan Thomas

Fashion Show, LDF, N0 41 Mayfair. Photo by Adam Tiernan Thomas

Fashion Show, LDF, N0 41 Mayfair. Photo by Adam Tiernan Thomas

 Written by Xenia Klein